Privacy policy - be(e) smart

The security of your personal data is important to us. Therefore, all your information such as name, address or e-mail will be treated as strictly confidential and protected by appropriate security systems.

Privacy policy – be(e) smart

The protection of your personal data is of particular concern to us. We therefore process your data exclusively on the basis of the legal provisions (DSGVO, TKG 2003). In this data protection information we (be(e smart team) inform you about the most important aspects of data processing within the scope of our website

Contact with us – contact form

If you contact us by form on the website or by e-mail, the data you provide will be stored by us for six months for the purpose of processing your inquiry and in case of follow-up questions. We do not pass on this data without your consent.

Data storage – personal data

As a rule, it is possible to use our website without providing personal data. Insofar as personal data (for example, name, address or e-mail addresses) are collected on our pages, this is always done, as far as possible, on a voluntary basis. This data will not be passed on to third parties without your express consent.

Data that is collected and processed:

Data that we obtain through the website and / or app technologies and which, under certain circumstances, allow a personal reference to be established. You agree to the processing of this data by using our services. These data obtained and processed are stored indefinitely, but at least as long as they are necessary to provide the services – this concerns the following data:

  • DI (Device Identification): is stored in the cookie on the terminal device and is used to recognize the terminal device in subsequent calls.
  • IP address: is used to determine the country or region from which you are visiting our website.
  • URL: the address you called up, used to evaluate how often, for example, a particular recipe, article, … was called up.
  • Timestamp: is the time of the call of the URL and serves for statistical evaluations on time periods.
  • Referrer: is the address of the page from which you came to the current page by clicking on a link – is also used for statistical analysis.
  • User agent string: represents the name and version of the browser used and is used to optimize our website and user-friendliness.

When using the website, we create so-called log files on the server side. In the process, certain data is collected that accumulates during use (so-called usage data). These log files do not provide any personal data of our users, but only statistical data about the use of the website. The log files are used to analyze and improve the security of the website and to detect, analyze and defend against attacks. However, they are not merged with personal data of the users of be(e) smart.

The following data is recorded in the log files:

  • browser type / browser version (ex: Internet Explorer)
  • Operating system used (e.g. Windows 10)
  • Referrer URL
  • Host name of the accessing computer
  • Date and time of the server request
  • IP address
  • the retrieved file
  • Contents of the cookies


Our website uses so-called cookies. These are small text files that are stored on your terminal device with the help of the browser. They do not cause any damage.
We use cookies to make our offer user-friendly. Some cookies remain stored on your end device until you delete them. They enable us to recognize your browser on your next visit.
If cookies are written by a domain other than the one under which the website is delivered, these are referred to as third-party cookies. These third parties, or third parties, are given the opportunity to write cookies by the fact that the website being accessed embeds functionality operated under the third party domain.
If you do not want this to happen, you can set your browser to notify you when cookies are set and only allow it on a case-by-case basis.
If you disable cookies, the functionality of our website may be limited.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc (“Google”). The use is based on Art. 6 para. 1 p. 1 lit. f. DSGVO. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website such as.

  • Browser type/version,
  • operating system used,
  • Referrer URL (the previously visited page),
  • host name of the accessing computer (IP address),
  • time of the server request,

are usually transferred to a Google server in the USA and stored there. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. We have also extended Google Analytics on this website with the code “anonymizeIP”. This guarantees the masking of your IP address so that all data is collected anonymously. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link. An opt-out cookie will be set, which prevents the future collection of your data when visiting this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. [Note Instructions on how to integrate the opt-out cookie can be found at:].

We continue to use Google Analytics to analyze data from Double Click cookies and also AdWords for statistical purposes. If you do not wish this to happen, you can deactivate this via the Ads Preferences Manager (

Further information on data protection in connection with Google Analytics can be found, for example, in the Google Analytics Help (


Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. For more information on the handling of user data, please refer to YouTube’s privacy policy at:

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